№ 8/2018

Fìnansi Ukr. 2018 (8): 63–74

FINANCIAL AND ECONOMIC REGULATION

PRYTULIAK Nataliia

Social investment as a form of implementation of corporate responsibility

The article determines the relevance of corporate social responsibility and emphasizes the need for its resource support, which is done in the form of socially responsible investments. The choice of the latter as a research object is caused by the need for a thorough denial of the opinion, inherent to Ukrainian entrepreneurship, that business has an exclusively economic role in the development of the country, and solution of social issues should be within the limits of responsibility of state authorities. Accordingly, the purpose of the article is to study the nature and features of the resource provision of social responsibility of business from the standpoint of the interests of the latter. Since each economic entity is an important social institution, it cannot exist and act separately from society. This gives grounds for considering corporate social responsibility not only from the view of its influence on social development but also in terms of its consequences for the business itself. The study of the essence, types, characteristics and basic forms of the implementation of socially responsible investments made it possible to establish that the return on invested in social projects capital is the formation and growth of intangible assets. The fact that the latter is a major factor in entrepreneurial success has allowed the key provisions of the theory of intellectual capital to be based on the hypothesis that there is a positive correlation between social activity and financial performance of business structures, the fairness of which is confirmed by numerous results of the world empirical research presented in the article. The above made it possible to substantiate the conclusion that socially responsible investment is strategically important for a business entity as a business, which determines the prospects of its future.

Keywords:social investment, socially responsible investment, social investments, socially responsible investments, corporate responsibility, intellectual capital, return on corporate investments in social sphere objects

JEL: G34, G11, O34

PRYTULIAK N. . Social investment as a form of implementation of corporate responsibility / N. . PRYTULIAK // Фінанси України. - 2018. - № 8. - C. 63-74.

Article original in Ukrainian (pp. 63 - 74)

Download

Downloads :179

1. Keller, S., Price, C. (2015). Beyond Performance. Moscow: Al`pina Pablisher [in Russian].
2. Bayura, D. O. (2011). Social investment as the highest level of corporate social responsibility. Theoretical and applied issues of economics, 24, 212–218 [in Ukrainian].
3. Bukovy`ns`ka, M. P. (Ed.). (2015). Corporate social responsibility of business. Ky`yiv: Kompry`nt [in Ukrainian].
4. Herasy`menko, H. V. (2010). Social investment of enterprises: problems and prospects of development in Ukraine. Herald of Khmelnytskyi national university, No. 6, Vol. 2, 130–133 [in Ukrainian].
5. Halushka, Z. І. (2012). Social investment as an instrument of social responsibility of business. Bulletin of Chernivtsi Institute of Trade and Economics. Economics, 1 (45), 193–198 [in Ukrainian].
6. Hrіshnova, O. A. (2010). Social responsibility of business: the essence and strategic directions of development in Ukraine. Ukraine: aspects of labor, 7, 3–8 [in Ukrainian].
7. Kolot, A. M. (Ed.). (2012). Social responsibility: the theory and practice of development. Ky`yiv: KNEU [in Ukrainian].
8. Orlova, N. S., Kharlamova, A. O. (2014). Conceptual principles of corporate social responsibility in Ukraine. Donec`k [in Ukrainian].
9. Petrashko, L. P. (2011). Corporate social responsibility in Ukrainian business practice. International economic policy, 1-2, 115–141 [in Ukrainian].
10. Red`kіn, O. S. (Ed.). (2011). Corporate social responsibility: models and management practice. Ky`yiv: Farbovany`j ly`st [in Ukrainian].
11. Introduction to Socially Responsible Investing (SRI). (2012). The Sustainable Business Case Book. Saylor Academy. Retrieved from saylordotorg.github.io/text_the-sustainable-business-case-book/s16-01-introduction-to-socially-respo.html.
12. Dyakovs`ky`j, D. A. (2016). Socially responsible investing as a promising direction of the investment activity: the nature and trand. Scientific notes of National University of “Kyiv-Mohyla Academy”. Economics, Vol. 1, Iss. 1, 62–68 [in Ukrainian].
13. Novikova, R. A. (2012). The phenomenon of social and socially responsible investment in the concept of corporate social responsibility. Culture of the peoples of the Black Sea, 232, 199–202 [in Russian].
14. Muzy`chenko, O. V. (2015). The modern trends of thematic responsible investment. Investments: practice and experience, 20, 16–22 [in Ukrainian].
15. Hill, C. W. L. (2001). International Business. Competing in the Global Marketplace. Ky`yiv: Osnovy` [in Ukrainian].
16. Kim, J.-W. (2010). Assessing the long-term financial performance of ethical companies. Journal of Targeting, Measurement and Analysis for Marketing, Vol. 18, No. 3-4, 199–208.
17. Karpova, T. S. (2017). Social partnership as the basis of mutually beneficial cooperation of businessand state. Modern Economics, 3, 69–77. Retrieved from modecon.mnau.edu.ua/issue/3-2017/UKR/karpova.pdf [in Ukrainian].
18. Kolot, A. M. (2013). Corporate social responsibility: the evolution and the development of the theoretical views. Economic Theory, 4, 5–26 [in Ukrainian].