№ 3/2021

Fìnansi Ukr. 2021 (3): 84–98https://doi.org/10.33763/finukr2021.03.084

MONETARY POLICY

KOVALENKO Viktoriia ¹

¹Odesa National Economic University
OrcID ID : https://orcid.org/0000-0003-2783-186X

Digital transformation of the banking sector of the economy of Ukraine

The article considers the main digital transformational changes in the banking business. The current state of banks' use of financial digital technologies is analyzed, and the factors of digital transformation that affect their financially stable development are singled out. It is determined that the digitalization of the world economy over the past decade has posed new challenges to the banking system, which are caused by increased competition in the financial services market. The factors of emergence of financial intermediaries of the new generation and the need for digital transformation of contemporary banks are described. It is proved that the digital transformation of the banking sector of the economy is due to the development of financial technologies, digital marketing channels and innovation. Three main holistic proposals for FinTech development have been identified. The digital transformation of the banking business is changing not only the supply to customers. It is changing the contours of the business and staffing requirements. Such tools as ATMs and self-service terminals, telephone banking, SMS banking, Internet banking and mobile banking represent the evolution of customer access channels to banking services based on the use of information and communication technologies. The article considers the basic scheme of transformation of a classical bank into a dynamic system of a digital bank by gradually forming the directions of digital distribution. Further digital transformational changes in the banking business should be aimed at the vectors of financial education of consumers of banking services, regulation of the cryptocurrency market in Ukraine, definition of common standards of regulation and supervision of banks and non-banking institutions in the area of digital financial services.

Keywords:digital transformation, banks, financial technologies, financial intermediaries, financial education, competition

JEL: Е21, E58, O10

KOVALENKO V. . Digital transformation of the banking sector of the economy of Ukraine / V. . KOVALENKO // Фінанси України. - 2021. - № 3. - C. 84-98.

Article original in Ukrainian (pp. 84 - 98)

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