FINANCES OF THE INSTITUTIONAL SECTORS

OSTROVSKA Olha

Innovative resource of controlling in crisis management of enterprise finance

The article justifies the relevance of introduction of new modern methodology and management tools for domestic enterprises, an important part of which is a controlling system. The study determines the place of controlling in elaboration of measures aimed to prevent the negative impact of external and internal factors on performance of business entities. The purpose of this research is to justify the necessity of applying the innovative resource of controlling and to use its preventive aspect in crisis management of enterprise finance with state corporate rights (SCR). The methods of grouping, analysis, synthesis, comparison, systematization, summarizing etc. are applied to achieve this purpose. The content of crisis management is the introduction of complex of preventive measures during the period of operation of the business entity. The purpose of controlling is to receive, to process and to transform data into information for decision-making in order to prevent crises and to provide sustainable business performance. Controlling introduced for financially stable enterprises is considered as crisis management, and controlling used under financial crisis is defined as financial sanitation controlling. The results of financial system diagnostics in controlling system indicate the actualization of increasing the efficiency of enterprise crisis management with SCR by introduction of innovative financial technologies of management and development of staff motivation under the possibility of keeping the share of SCR in equity capital. Further studies will elaborate the directions of implementation of specific methodological controlling tools in the enterprises with SCR.

Keywords: preventive controlling, sanational controlling, crisis financial management, preventive enterprise management.

JEL: G32, G34, M49

OSTROVSKA O. . Innovative resource of controlling in crisis management of enterprise finance / O. . OSTROVSKA // Фінанси України. - 2014. - № 3. - C. 100-113.