Issued since 1995
Welcome to the Finance of Ukraine site (demo).
Login | Register
ACADEMY
OF FINANCIAL
MANAGEMENT
.


№ 1/2021

№ 1/2021

Fìnansi Ukr. 2021 (1): 103–116
https://doi.org/10.33763/finukr2021.01.103

INSTITUTIONAL PROBLEMS OF THE NATIONAL ECONOMY

PARTYN Halyna 1, ZAGORODNY Anatoliy 2, PYLYPENKO Liubomyr 3

1Lviv Polytechnic National University
OrcID ID : https://orcid.org/0000-0002-6733-0157
2Lviv Polytechnic National University
OrcID ID : https://orcid.org/0000-0002-2332-4214
3Lviv Polytechnic National University
OrcID ID : https://orcid.org/0000-0003-4306-7531


Business entities of the digital economy and evaluation problems of the efficiency of their activity


The peculiarities of the digital economy enterprises are analyzed, their main advantages and risks are established. Factors and problems of value formation of such enterprises are determined. The criteria for evaluating the efficiency of digital economy enterprises are substantiated, as well as the methods and indicators that should be used for this purpose. The peculiarities of the relations of these enterprises with stakeholders and the need to take them into account when evaluating the results of activities are revealed. A feature of the modern economy is the introduction of digital technologies in all business processes of economic entities, as well as the separation of the entire sector of the economy associated with the creation of products and services using these technologies – enterprises of the digital economy. Resource support for the operation of such enterprises covers mainly intangible factors of production, products have a virtual (digital) nature with a rapid rate of aging, and the activity itself –global dissemination. These and other factors necessitate the development of new or improvement of existing tools for assessing the financial position and performance of enterprises of the digital economy. The purpose of the article is to identify the consequences of digitalization of business processes for businesses, highlight the features of the digital economy, identify problems in assessing the effectiveness of their activities and financial condition, as well as substantiate proposals for their solution based on financial and non-financial indicators. Taking into account the listed features and factors of functioning of enterprises of digital economy the basic criteria of the estimation of a condition and results of their activity are formulated, directions of adaptation of methods of the strategic and marketing analysis are proved and indicators which should be used in the course of realization of these methods are offered. It is established that when identifying and determining the results of the digital economy the impact of the relationship with stakeholders should be taken into account.. Indicators of evaluation of innovative activity and innovative potential of these enterprises are offered, the peculiarities of conducting a financial analysis of their activities taking into account the factors of generating economic benefits are revealed.

Keywords:digital economy, analysis of enterprises, efficiency of enterprises, indicators of efficiency of enterprises, intangible assets

JEL: М13, М21, О12


PARTYN H. . Business entities of the digital economy and evaluation problems of the efficiency of their activity / H. . PARTYN, A. . ZAGORODNY, L. . PYLYPENKO // Фінанси України. - 2021. - № 1. - C. 103-116.

Article original in Ukrainian (pp. 103 - 116) DownloadDownloads :74
1. Apalkova, V. V. (2015). The concept of digital economy development in the European Union and prospects of Ukraine. Bulletin of Dnipropetrovsk University. Innovation Management, IV, 9‒18 [in Ukrainian]. doi.org/10.15421/191502
2. Welsh, B. (2013, August 14). The Surprisingly Large Energy Footprint of the Digital Economy. Retrieved from science.time.com/2013/08/14/power-drain-the-digital-cloud-is-using-more-energy-than-you-think/.
3. Lyashenko, V. I., & Vyshnevsky, O. S. (2018). Digital modernization of the economy of Ukraine as an opportunity for breakthrough development. Kyiv: NAS of Ukraine, Institute of Industrial Economics [in Ukrainian].
4. Imlah, B. (n. d.). The Concept of a Digital Economy. Oxford Digital Economy Collaboration Group. Retrieved from web.archive.org/web/20131022003036.
5. Koval'ov, M. M., & Golovenchik, G. G. (2018). Digital economy - a chance for Belarus. Minsk: IC BSU [in Russian].
6. Colin, N., Landier, A., Mohnen, P., & Perrot, A. (2015). The digital economy. Notes du conseil d'analyse économique, 26 (7), 1–12. doi.org/10.3917/ncae.026.0001
7. Negroponte, N. (1995). Being Digital. New York: Knopf.
8. Rudenko, M. V. (2018). Digitalization of economy: new opportunities and perspectives. Ekonomika ta derzhava, 11, 61‒65 [in Ukrainian]. doi.org/10.32702/2306-6806.2018.11.61
9. Tapscott, D. (1995). The Digital Economy: Promise and Peril in the Age of Networked Intelligence. McGraw-Hill.
10. Shtets, T. F. (2019). Researching the Conceptual Characteristics of the Digital Economy Sector. Business Inform, 3, 91–95 [in Ukrainian]. doi.org/10.32983/2222-4459-2019-3-91-95
11. Gudz, O. E. (2018). DIgital economy: changing values and guidelines enterprise management. Economics. Management. Business, 2 (24), 4‒12 [in Ukrainian]. doi.org/10.31673/2415-8089.2019.030412
12. Tokmakova, I. V., Shatokhina, D. A., & Melnyk, S. V. (2018). Strategic management of enterprise development in conditions of digitalization of the economy. The bulletin of transport and industry economics, 64, 283‒291 [in Ukrainian]. doi.org/10.18664/338.47:338.45.v0i64.149563
13. Matveychuk, L. O. (2018). Digital economy: theoretical aspects. Bulletin of Zaporizhzhia National University. Economic Sciences, 4 (40), 116‒127 [in Ukrainian]. doi.org/10.26661/2414-0287-2018-4-40-18
14. Karhin, B. B. (2019). Introduction of innovative information technologies in activity of the industrial enterprises (PhD Thesis). Mariupol: Priazovsky State Technical University. [in Ukrainian].
15. Spilnyk, I., & Palukh, M. (2019). Accounting in the digital economy conditions. The Institute of Accounting, Control and Analysis in the Globalization Circumstances, 1-2, 83–96 [in Ukrainian]. doi.org/10.35774/ibo2019.01.083
16. Dovbenko, V. I. (2019). Estimation of efficiency of application of the newest information technologies in economy. In Building an information society: resources and technologies, 92–95. Kyiv: UkrINTEI [in Ukrainian].
17. Wikipedia. (n. d.). Digital economy. Retrieved from uk.wikipedia.org/wiki [in Ukrainian].
18. Wikipedia. (n. d.). Digital economy. Retrieved from enm.wikipedia.org/wiki/Digital_economy.
19. Ukrainian Institute of the Future. (n. d.). Ukraine 2030E - a country with a developed digital economy. Retrieved from strategy.uifuture.org/kraina-z-rozvinutoyu-cifrovoyu-ekonomikoyu.html [in Ukrainian].
20. Partyn, H., & Zahorodniy, H. (2016). Controlling the company's relations with major stakeholders. Actual Problems of Economics, 12, 167‒179 [in Ukrainian].